Shhh…. Don’t tell my husband, but next week is Boutique Week in Old Town Alexandria. Participating retailers have joined together to offer shoppers a week of discounts, deals, and events. Shoppers also can qualify to win a $1,000 shopping package, including one night at the fabulously chic Morrison House hotel and a shopping spree in Alexandria. All you need to do is download the Boutique Week Shopping Guide and the Boutique Week Entry Form.
I’m too scared to divulge the news about Boutique Week to my husband. You see, I brutally failed with the Old Town Scavenger Hunt a few weeks ago. Actually, I successfully completed the Scavenger Hunt, dragging my poor husband around Old Town in 90 degree temps for two days. Yet, I subsequently forgot to mail in my completed entry form, became inundated with work, and, to add insult to injury, ran out of time to even write about my Scavenger Hunt adventures for this blog.
In a word, the Scavenger Hunt itself was definitely an adventure. For what seems like a quiet colonial town, Old Town suddenly became like a sports arena between battling the heat, other slightly crazed shoppers who were treating it like the Amazing Race, and trying not to take advantage of every single great deal I found.
As the picture of my shopping spoils reveals, I wasn’t too successful with avoiding the amazing sales. It was really the blue-and-green Diane von Furstenberg wrap dress at Treat that undid my otherwise steely reserve. All I did was walk in the door. There it was on the mannequin in my size. How is a girl supposed to resist a perfect fitting dress?
As an entrepreneur, I’m big on brand strategy. In a nutshell, brand strategy is all about a company or store understanding the best way to promote its products to its target consumer. Perhaps to the detriment of my bank account, the shops in Alexandria have mastered this art. The incredible range of shops and services in Alexandria really does offer something for everyone.
This quality guarantee, to go with a cliché, is the advantage of shopping local. You not only can get ahold of amazing, cutting-edge products and services, but also you receive personalized attention in the form of educated shop owners and salespeople who are there, in person, to answer your questions and remember you the next time you come in.
So, Happy Shopping next week!